My last movie poster I am going to analyze is a found footage documentary movie that was also recommended to me by my partner and director.
Details: The Blair Witch Project, directed and edited by Daniel Myrick and Eduardo Sanchez, released in 1999 a horror series.
Conventions: Horror movie posters tend to be either dull or monochromatic color scheme, either fitting the plot or setting of the story. The weather tone amplifies this and creates a horror effect. Close-up shot on face.
Tropes: The close up shot of the face, usually giving context to certain parts of the film. In this case it shows that the character is looking into the camera and seems to be recording himself, and this shows us the main part of the film being found footage.
Clichés: The scared woman in the poster cliché. Horror movies often have the ‘dumb’ one in the film as I mentioned in stage 3, but some posters tend to put this in the poster. E.g: “The Eye 2,” “Quarantine,” “Le Sang Des Innocents”.
Takeaways: This
specific poster Does a great job at establishing the key parts of the film, the
character who you can tell is recording himself, the woods behind them to tell
the setting of the movie and since it is a found footage movie it gives some
context in words at the top of the poster as it does in the movie. Found
footage movies are slightly different than other regular horror films, as the
characters are the main “directors” or film makers, yet that’s what makes it
unique and challenging to do. This poster is simplistic and the information on
the top gives context, as it’s a found footage horror movie. This gives a basic
format of what we could do with our poster.

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