Planning Social Media Minor task

Now that the majority of pre-production is done I can start planning my minor tasks. 

Starting with identifying the target audience of my film, which will be the same as the actors in the film, young adult. 

After a quick google search for some extra information, I found these websites that I'll reference and draw points from. 

nofilmschool-youngadultsocialmedia

https://www.canada.ca/en/public-health/services/national-child-day/tips-for-adults-engaging-youth-social-media.html

beginnersocialmedia

Here are some tips I found for creating an effective social media account for a young adult film:

• • Understand your audience

  Consider your target audience's demographics, interests, and online behavior. You can use demographic analysis, audience interests, and similar films' successes and techniques to tailor your content and messaging. 

  • Choose the right platforms
  • Research where your buyer personas would go online, and emphasize those platforms in your strategy. For example, young adults often use Instagram and Twitter.
  • Create engaging content

  Write engaging posts about your film. You can share your thoughts on the film industry, discuss your inspirations, and provide information that's uniquely useful to your audience.

  • Use hashtags

  Hash tags can attract a targeted audience who may be looking for information related to a certain area.

  • Post regular updates

  Create an editorial schedule.

  • Use attractive visuals

  Use high-quality visuals. 

Taking what I can from this information I can plan six posts I will do for an Instagram page. The reason I'm choosing Instagram is because based on this demographic list: instagramdemographicslist, the main people who use Instagram are people within the ages of 18-24 (young adult) and it would be the most effective platform to use to reach the correct audience to get this film the most amount of views. 

As for the content itself, using preliminary research from other horror genre films in a blog post titled "Preliminary Research: Social Media," The main posts they had were behind the scenes and promotional trailers. 

I will be planning out six posts; three videos and three pictures. Two of the videos will be the two promotional trailers and the other one will be a video of the actors describing their characters. The three pictures will be behind the scenes pictures of the cast. 

The profile picture will probably be the picture of my poster I will do and the Instagram @ will be BarrensOfficialFilm. The forest will be called Pine Barrens as our camera guy actor will say in the first shot in the trailers, therefore we have officially renamed our film to Barrens.

More to come! This is a basic plan for what I have so far.